| Original language | English |
|---|---|
| Title of host publication | Kellogg on Integrated Marketing |
| Editors | Dawn Iacobucci, Bobby Calder |
| Publisher | John Wiley & Sons |
| Pages | 6-15 |
| State | Published - 2003 |
What is Integrated Marketing?
Bobby J. Calder, Edward C. Malthouse
Research output: Chapter in Book/Report/Conference proceeding › Chapter