What is your campaign missing? In a rush to be relevant, Marketing favors one-Off moments rather than longitudinal experiences. Here's how to reverse the trend.

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalShort surveypeer-review

Original languageEnglish (US)
Pages (from-to)8-9
Number of pages2
JournalMarketing Research
Volume27
Issue number6
StatePublished - Nov 1 2015

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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