What We Are Talking About When We Talk About Social Media: A Framework for Study

Social media continues to grow as a focus of social, organizational, and scholarly interest, yet there is little agreement as to what constitutes social media and how it can be effectively analyzed. We review various definitions of social media and note that much of the confusion regarding social media comes from conflation between social media types, platforms, and activities. To facilitate investigations of social media, we debunk common social media myths and review the relationship between social media and several prominent sociological concerns. We conclude by reflecting on directions for future research on social media.