Abstract
We seem to know a lot about "doing" brands and brand management, but not a lot about "managing" that entire process.
Original language | English (US) |
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Number of pages | 1 |
Journal | Marketing Management |
Volume | 8 |
Issue number | 3 |
State | Published - Sep 1 1999 |
ASJC Scopus subject areas
- Business and International Management
- Marketing