What we don't know

Don E. Schultz

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

We seem to know a lot about "doing" brands and brand management, but not a lot about "managing" that entire process.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume8
Issue number3
StatePublished - Sep 1 1999

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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