What you can learn from your customer's customer

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

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@article{ec23243de7d744b899c012f1f3686c4e,

title = "What you can learn from your customer's customer",

author = "Anderson, {James C.} and Marc Wouters",

year = "2013",

month = dec,

day = "1",

language = "English (US)",

volume = "54",

pages = "75--82",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "2",

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