What you can learn from your customer's customer

James C. Anderson*, Marc Wouters

*Corresponding author for this work

Research output: Contribution to journalArticle

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)75-82
Number of pages8
JournalMIT Sloan Management Review
Volume54
Issue number2
StatePublished - Dec 1 2013

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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