What's in a frame anyway? A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty

Derek D. Rucker*, Richard E. Petty, Pablo Briñol

*Corresponding author for this work

Research output: Contribution to journalArticle

86 Scopus citations

Abstract

The current research examines a potentially new strategy to increase attitude certainty: framing messages as two sided. That is, we explore the consequences of articulating that others have considered both the positives and negatives of a message position, in the absence of any real differences in substantive content presented. Although classic research and theory appear to assume no clear benefit for simply framing a message as two sided, we develop and apply a meta-cognitive approach that predicts advantages for such messages with respect to attitude certainty and attitude-behavior correspondence.

Original languageEnglish (US)
Pages (from-to)137-149
Number of pages13
JournalJournal of Consumer Psychology
Volume18
Issue number2
DOIs
StatePublished - Apr 1 2008

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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