Abstract
This paper addresses the question of when market leaders are most likely to be attacked. It does so by discussing the circumstances associated with competitors' attacks on 21 market leaders. These circumstances and the 21 competitive encounters are used to present a twelve-point checklist which market leaders can use in answering the title question.
| Original language | English (US) |
|---|---|
| Number of pages | 1 |
| Journal | Journal of Consumer Marketing |
| Volume | 3 |
| Issue number | 4 |
| DOIs | |
| State | Published - Apr 1 1986 |
ASJC Scopus subject areas
- Business and International Management
- Marketing