When Attitudes Follow Behavior--A Self-Perception Dissonance Interpretation of Low Involvement

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Attitude Research Plays for High Stakes
Editors	John C. Maloney, Bernard Silverman
Publisher	American Marketing Association
Pages	25-36
State	Published - 1979

Cite this

@inbook{b07eb9c61d13455aabecfcd26d6dbcda,

title = "When Attitudes Follow Behavior--A Self-Perception Dissonance Interpretation of Low Involvement",

author = "Calder, {Bobby J.}",

year = "1979",

language = "English",

pages = "25--36",

editor = "Maloney, {John C.} and Bernard Silverman",

booktitle = "Attitude Research Plays for High Stakes",

publisher = "American Marketing Association",

}