When More is Less and Less is More: The Psychology of Managing Product Assortments

Research output: Contribution to journal › Article

Original language	English (US)
Pages (from-to)	8-15
Number of pages	8
Journal	GfK Marketing Intelligence Review
Volume	3
Issue number	1
DOIs	https://doi.org/10.2478/gfkmir-2014-0051
State	Published - May 2011

Access to Document

@article{1496e7754ad845698902d355cf28c357,

title = "When More is Less and Less is More: The Psychology of Managing Product Assortments",

author = "Chernev, {Alexander Christoff}",

year = "2011",

month = may,

doi = "10.2478/gfkmir-2014-0051",

language = "English (US)",

volume = "3",

pages = "8--15",

journal = "GfK Marketing Intelligence Review",

issn = "1865-5866",

number = "1",

}