Predicated on the law of contagion and psychological essentialism, we demonstrate preliminary evidence that a source can only be contagious, thus able to transfer essence, if it is involved in a meaningful process with a target object.
|Original language||English (US)|
|Place of Publication||Duluth, MN|
|Publisher||Advances in Consumer Research|
|Number of pages||1|
|State||Published - 2015|