When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity

Chelsea Galoni, Brendan Strejcek, Kent A Grayson

Research output: Working paper

Abstract

Predicated on the law of contagion and psychological essentialism, we demonstrate preliminary evidence that a source can only be contagious, thus able to transfer essence, if it is involved in a meaningful process with a target object.
Original languageEnglish (US)
Place of PublicationDuluth, MN
PublisherAdvances in Consumer Research
Pages785
Number of pages1
Volume43
StatePublished - 2015

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