Abstract
Predicated on the law of contagion and psychological essentialism, we demonstrate preliminary evidence that a source can only be contagious, thus able to transfer essence, if it is involved in a meaningful process with a target object.
| Original language | English (US) |
|---|---|
| Place of Publication | Duluth, MN |
| Publisher | Advances in Consumer Research |
| Pages | 785 |
| Number of pages | 1 |
| Volume | 43 |
| State | Published - 2015 |