Whistling past the graveyard: Response to commentaries

Daniel J. O’Keefe*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

4 Scopus citations


I continue to believe that the general use of perceived-persuasiveness assessments in message pretesting is not justified by the evidence in hand. But one might reasonably hope to see specific applications in which such assessments are demonstrably diagnostic.

Original languageEnglish (US)
Pages (from-to)1001-1005
Number of pages5
JournalJournal of Communication
Issue number5
StatePublished - Oct 1 2018


  • Formative research
  • Message pretesting
  • Perceived message effectiveness
  • Persuasion

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language


Dive into the research topics of 'Whistling past the graveyard: Response to commentaries'. Together they form a unique fingerprint.

Cite this