Whistling past the graveyard: Response to commentaries

Daniel J. O’Keefe

doi:10.1093/joc/jqy046

Whistling past the graveyard: Response to commentaries

Daniel J. O’Keefe^*

^*Corresponding author for this work

Communication Studies

Research output: Contribution to journal › Review article › peer-review

4 Scopus citations

Abstract

I continue to believe that the general use of perceived-persuasiveness assessments in message pretesting is not justified by the evidence in hand. But one might reasonably hope to see specific applications in which such assessments are demonstrably diagnostic.

Original language	English (US)
Pages (from-to)	1001-1005
Number of pages	5
Journal	Journal of Communication
Volume	68
Issue number	5
DOIs	https://doi.org/10.1093/joc/jqy046
State	Published - Oct 1 2018

Keywords

Formative research
Message pretesting
Perceived message effectiveness
Persuasion

ASJC Scopus subject areas

Communication
Language and Linguistics
Linguistics and Language

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10.1093/joc/jqy046

Cite this

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title = "Whistling past the graveyard: Response to commentaries",

abstract = "I continue to believe that the general use of perceived-persuasiveness assessments in message pretesting is not justified by the evidence in hand. But one might reasonably hope to see specific applications in which such assessments are demonstrably diagnostic.",

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Whistling past the graveyard: Response to commentaries

Abstract

Keywords

ASJC Scopus subject areas

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