Who Owns the Brand?

Don E. Schultz

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume11
Issue number5
StatePublished - Sep 1 2002

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2002). Who Owns the Brand? Marketing Management, 11(5).