TY - JOUR
T1 - Who's in charge? Effects of situational roles on automatic gender bias
AU - Richeson, Jennifer A.
AU - Ambady, Nalini
PY - 2001/5
Y1 - 2001/5
N2 - Sixty European American male and female participants' implicit gender-related attitudes were assessed prior to engaging in a cross-gender dyadic interaction, according to one of three situational roles (superior, subordinate, or equal-status partner). Results revealed that the social roles affected male participants' gender attitudes. Specifically, male participants who anticipated an interaction with a female superior revealed negatively biased evaluative attitudes about women. By contrast, males who expected to interact with a female equal-status partner or subordinate revealed attitudes that were biased in favor of women. This finding highlights the importance of situational factors in the generation of implicit attitudes regarding social groups. Specifically, the present data point to the influence of situational status on males' attitudes regarding women. Implications of this work for integration and diversity initiatives are discussed.
AB - Sixty European American male and female participants' implicit gender-related attitudes were assessed prior to engaging in a cross-gender dyadic interaction, according to one of three situational roles (superior, subordinate, or equal-status partner). Results revealed that the social roles affected male participants' gender attitudes. Specifically, male participants who anticipated an interaction with a female superior revealed negatively biased evaluative attitudes about women. By contrast, males who expected to interact with a female equal-status partner or subordinate revealed attitudes that were biased in favor of women. This finding highlights the importance of situational factors in the generation of implicit attitudes regarding social groups. Specifically, the present data point to the influence of situational status on males' attitudes regarding women. Implications of this work for integration and diversity initiatives are discussed.
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U2 - 10.1023/A:1012242123824
DO - 10.1023/A:1012242123824
M3 - Article
AN - SCOPUS:0035324907
VL - 44
SP - 493
EP - 512
JO - Sex Roles: A Journal of Research
JF - Sex Roles: A Journal of Research
SN - 0360-0025
IS - 9-10
ER -