Why Brands Pass on the Super Bowl

Timothy Calkins, Derek D Rucker

Marketing

Research output: Contribution to journal › Comment/debate

Original language	English (US)
Journal	The Huffington Post
State	Published - Jan 29 2016

Access to Document

http://www.huffingtonpost.com/tim-calkins/why-brands-pass-on-the-super-bowl_b_9100642.html

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