Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth

Andreas B. Eisingerich*, Hae Eun Helen Chun, Yeyi Liu, He Michael Jia, Simon J. Bell

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

128 Scopus citations

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