Why the highest price isn't the best price

James C. Anderson, Marc Wouter, Wouters Van Rossum

Research output: Contribution to journalArticlepeer-review

25 Scopus citations
Original languageEnglish (US)
Pages (from-to)69-76
Number of pages8
JournalMIT Sloan Management Review
Volume51
Issue number2
StatePublished - Dec 1 2010

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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