Original language | English (US) |
---|---|
Pages (from-to) | X |
Journal | Marketing Management |
Volume | 10 |
Issue number | 2 |
State | Published - Jul 2001 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Heidi F. Schultz, Don E. Schultz
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | X |
Journal | Marketing Management |
Volume | 10 |
Issue number | 2 |
State | Published - Jul 2001 |