Why the Sock Puppet Got Sacked

Heidi F. Schultz, Don E. Schultz

Research output: Contribution to journalArticlepeer-review

3 Scopus citations
Original languageEnglish (US)
JournalMarketing Management
Volume10
Issue number2
StatePublished - Jul 1 2001

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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