"Why would anybody do this?": Older adults' understanding of and experiences with crowd work

Robin Brewer, Meredith Ringel Morris, Anne Marie Piper

Research output: Chapter in Book/Report/Conference proceedingConference contribution

42 Scopus citations

Abstract

Diversifying participation in crowd work can benefit the worker and requester. Increasing numbers of older adults are online, but little is known about their awareness of or how they engage in mainstream crowd work. Through an online survey with 505 seniors, we found that most have never heard of crowd work but would be motivated to complete tasks by earning money or working on interesting or stimulating tasks. We follow up results from the survey with interviews and observations of 14 older adults completing crowd work tasks. While our survey data suggests that financial incentives are encouraging, in-depth interviews reveal that a combination of personal and social incentives may be stronger drivers of participation, but only if older adults can overcome accessibility issues and understand the purpose of crowd work. This paper contributes insights into how crowdsourcing sites could better engage seniors and other users.

Original languageEnglish (US)
Title of host publicationCHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Pages2246-2257
Number of pages12
ISBN (Electronic)9781450333627
DOIs
StatePublished - May 7 2016
Event34th Annual Conference on Human Factors in Computing Systems, CHI 2016 - San Jose, United States
Duration: May 7 2016May 12 2016

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other34th Annual Conference on Human Factors in Computing Systems, CHI 2016
CountryUnited States
CitySan Jose
Period5/7/165/12/16

Keywords

  • Crowdsourcing
  • Motivation
  • Older adults
  • Online work

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

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