Women and Television Advertising: The Marketing Context of Stereotyping

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)102-114
JournalFernsehen und Bildung
Volume14
StatePublished - 1980

Cite this

@article{ab47dc0566944cce9ec7f07e78e178b1,
title = "Women and Television Advertising: The Marketing Context of Stereotyping",
author = "E. Wartella",
year = "1980",
language = "English",
volume = "14",
pages = "102--114",
journal = "Fernsehen und Bildung",

}

Women and Television Advertising: The Marketing Context of Stereotyping. / Wartella, E.

In: Fernsehen und Bildung, Vol. 14, 1980, p. 102-114.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Women and Television Advertising: The Marketing Context of Stereotyping

AU - Wartella, E.

PY - 1980

Y1 - 1980

M3 - Article

VL - 14

SP - 102

EP - 114

JO - Fernsehen und Bildung

JF - Fernsehen und Bildung

ER -