Abstract
For service researchers, contributing to academic advancement through academic publications is a raison d’être. Moreover, demand is increasing for service researchers to make a difference beyond academia. Thus, service researchers face the formidable challenge of writing in a manner that resonates with not just service academics but also practitioners, policy makers, and other stakeholders. In this article, the authors examine how service research articles’ lexical variations might influence their academic citations and public media coverage. Drawing on the complete corpus of Journal of Service Research (JSR) articles published between 1998 and 2020, they use text analytics and thereby determine that variations in language intensity, immediacy, and diversity relate to article impact. The appropriate use of these lexical variants and other stylistic conventions depends on the audience (academic or the public), the subsection of this article in which they appear (e.g., introduction, implications), and article innovativeness. This article concludes with an actionable “how-to” guide for ways to increase article impacts in relation to different JSR audiences.
Original language | English (US) |
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Pages (from-to) | 480-499 |
Number of pages | 20 |
Journal | Journal of Service Research |
Volume | 24 |
Issue number | 4 |
DOIs | |
State | Published - Nov 2021 |
Keywords
- article impact
- lexical variation
- service research
- text mining
- writing style
ASJC Scopus subject areas
- Information Systems
- Sociology and Political Science
- Organizational Behavior and Human Resource Management
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Writing for Impact in Service Research
Gonsalves, C. (Creator), Ludwig, S. (Creator), de Ruyter, K. (Creator) & Humphreys, A. (Creator), SAGE Journals, 2021
DOI: 10.25384/sage.c.5487593.v1, https://sage.figshare.com/collections/Writing_for_Impact_in_Service_Research/5487593/1
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