Your brain at work. What a new approach to neuroscience can teach us about management.

Adam Waytz*, Malia Mason

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


Recently, technological advances have led neuroscientists to develop a new and more sophisticated framework. It shifts the focus of study from the activity of specific brain regions to how networks of brain regions activate in concurrent patterns. In this article, two experts in brain science explain important discoveries that have been made about four key networks: the default network, which is engaged in introspection and in imagining a different time, place, or reality; the reward network, which activates in response to pleasure; the affect network, which plays a central role in emotions; and the control network, which is involved in understanding consequences, impulse control, and selective attention. These discoveries hold major implications for managers. In particular, they shed light on: the best way to generate "Eureka!" thinking. What motivates employees. Whether you should trust your gut and listen to your emotions in decision making. The opportunities and pitfalls of multitasking. These insights are just the beginning, say the authors, who believe that a hugely productive dialogue between neuroscience and business will develop as more findings emerge.

Original languageEnglish (US)
Pages (from-to)102-111, 134
JournalHarvard business review
Issue number7-8
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Business and International Management
  • General Business, Management and Accounting
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation


Dive into the research topics of 'Your brain at work. What a new approach to neuroscience can teach us about management.'. Together they form a unique fingerprint.

Cite this