Youth targeting by tobacco manufacturers since the master settlement agreement

Paul J. Chung; Craig F. Garfield; Paul J. Rathouz; Diane S. Landerdale; Dana Best; John Lantos

doi:10.1377/hlthaff.21.2.254

Youth targeting by tobacco manufacturers since the master settlement agreement

Paul J. Chung, Craig F. Garfield, Paul J. Rathouz, Diane S. Landerdale, Dana Best, John Lantos

IPR - Institute for Policy Research

Research output: Contribution to journal › Article › peer-review

37 Scopus citations

Abstract

The 1998 Master Settlement Agreement (MSA) between tobacco manufacturers and forty-six states bans manufacturers from targeting minors through advertising. To determine how youth targeting in magazine cigarette advertisements changed after the MSA, we analyzed magazine readership and cigarette ads in U.S. magazines from 1997 to 2000. In 2000 all three major manufacturers (Philip Morris, R.J. Reynolds, and Brown and Williamson) failed to comply with the MSA's youth-targeting ban, selectively increasing their youth targeting. Banning all magazine advertising of cigarettes may be necessary to eliminate youth targeting in magazines.

Original language	English (US)
Pages (from-to)	254-263
Number of pages	10
Journal	Health Affairs
Volume	21
Issue number	2
DOIs	https://doi.org/10.1377/hlthaff.21.2.254
State	Published - 2002

ASJC Scopus subject areas

Health Policy

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1377/hlthaff.21.2.254

Cite this

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abstract = "The 1998 Master Settlement Agreement (MSA) between tobacco manufacturers and forty-six states bans manufacturers from targeting minors through advertising. To determine how youth targeting in magazine cigarette advertisements changed after the MSA, we analyzed magazine readership and cigarette ads in U.S. magazines from 1997 to 2000. In 2000 all three major manufacturers (Philip Morris, R.J. Reynolds, and Brown and Williamson) failed to comply with the MSA's youth-targeting ban, selectively increasing their youth targeting. Banning all magazine advertising of cigarettes may be necessary to eliminate youth targeting in magazines.",

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AU - Best, Dana

AU - Lantos, John

PY - 2002

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AB - The 1998 Master Settlement Agreement (MSA) between tobacco manufacturers and forty-six states bans manufacturers from targeting minors through advertising. To determine how youth targeting in magazine cigarette advertisements changed after the MSA, we analyzed magazine readership and cigarette ads in U.S. magazines from 1997 to 2000. In 2000 all three major manufacturers (Philip Morris, R.J. Reynolds, and Brown and Williamson) failed to comply with the MSA's youth-targeting ban, selectively increasing their youth targeting. Banning all magazine advertising of cigarettes may be necessary to eliminate youth targeting in magazines.

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Youth targeting by tobacco manufacturers since the master settlement agreement

Abstract

ASJC Scopus subject areas

UN SDGs

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