Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 10 |
Issue number | 4 |
State | Published - Nov 1 2001 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Don E. Schultz
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Number of pages | 1 |
Journal | Marketing Management |
Volume | 10 |
Issue number | 4 |
State | Published - Nov 1 2001 |